Articles
Develop your content plan
30/09/2022
The content plan is a critical part of any marketing strategy. It will help you to identify the types of content you need to create, the frequency of posting, and the channels that you are going to use. In the context of digital marketing, content is a brand's way of making its strategy tangible. Users receive information published by the brand through different communication platforms, seeki...
Web Analytics
28/09/2022
Web analytics is a method of collecting data on the behavior of visitors to a website. The data is collected in order to better understand the needs of web users and to improve the site. Web analytics tools can be used by site owners, marketers, and other stakeholders in order to gain insight into how people interact with their websites. Web analytics is the process of analyzing data about w...
Determine and analyse consumer behaviour
26/09/2022
Consumer behaviour is the study of how people buy, what they buy, what they buy and why they buy. it's how to know how consumers think and behave. The first step in understanding consumer behaviour is to grasp the individual. This includes their needs and desires, their people, ethnicity, gender etc. The second step is to know the environment in which the individual lives in. This includes factor...
Interactive marketing
23/09/2022
Interactive marketing may be a marketing strategy that aims to interact with customers in an exceedingly dialogue through digital channels. Interactive marketing will be used for various purposes, like building brand awareness or promoting products and services. There are many sorts of interactive marketing strategies, including: - Social media advertising - Banner ads - Mobile advertising - E...
Marketing and company reputation
21/09/2022
Marketing is a vital component of any company. It is not only about selling products but also about building a good reputation. The marketing strategy is what will make the company stand out from its competitors and get noticed. Marketing strategies are often used to create awareness, increase sales, generate leads, or build brand identity. There are many different types of marketing strategies t...
Best platform to run business
19/09/2022
The most popular platform to run a business is social media. There are many social media platforms within the world with many active users. it's a good thanks to growing your audience and interacting with them through posts, videos, groups, and events. There are many platforms that provide different features and benefits to suit different needs. Some platforms offer plenty of features for a...
Marketing Management
16/09/2022
Marketing has changed lots within a previous couple of years. it's now not nearly advertising, it's about understanding customer behavior and using that to form and promote a product. The marketing mix consists of the 4 P's: Product, Price, Place, and Promotion. The product is what the corporate offers to the shoppers. Price is what they charge for it. Does place refer to where they sell...
One stop E-Commerce
17/08/2022
The eCommerce industry is constantly evolving and it is not surprising that many companies are now opting for one-stop solutions. These are solutions that offer a complete package including design, development, marketing, and customer service. A one-stop solution can be an attractive option for many businesses because it saves them the time and money of hiring multiple vendors with specific skill...
Persona profile development
15/08/2022
A persona is a fictional representation of the different types of people that might use a product or service. It's important to understand who your target audience is and what their needs are before starting to design anything. Personas can be developed by interviewing people who fit your target audience, or by using surveys. They can also be developed through observation and research, such a...
Accessibility drives sales
12/08/2022
Accessibility drives sales because it is a key factor in the success of your business. It is important to have a website that is accessible to everyone. Accessibility is not just a matter of convenience. It is a business and economic imperative. The more accessible the web, the more people will use it, and the more people use it, the more money businesses will make. For instance, if you are...
Creativity Meets Code.
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