Interactive marketing may be a marketing strategy that aims to interact with customers in an exceedingly dialogue through digital channels. Interactive marketing will be used for various purposes, like building brand awareness or promoting products and services. There are many sorts of interactive marketing strategies, including:

- Social media advertising

- Banner ads

- Mobile advertising

- Email marketing

Interactive marketing may be a style of marketing that utilizes digital or mobile technology to interact with customers and potential customers. It is a kind of selling that uses interactive technologies, like the net or mobile devices, to form more relevant and private experiences for the customer. it's also how to bridge the gap between online and offline worlds.

Interactive marketing provides a chance for marketers to develop more personalized relationships with their customers by providing them with content that they need after they want it. Interactive marketing is the use of digital technologies to interact with consumers with a company’s message. Interactive marketing is often worn out in some ways, like through social media posts and ads, email, mobile apps, websites, and blogs.

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