SEO may involve both paid and organic program optimization measures. program optimization (SEO) may be a process of affecting the visibility of a website or an internet page in a very search engine's unpaid results—often remarked as "natural", "organic", or "earned" results.

The higher-ranked pages are more likely to be clicked on. SEO may target different forms of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO may target different languages and regions. The techniques utilized in SEO are highly competitive and constantly changing; as a result, it's an ongoing process that needs dedication and frequent updating.

It is an umbrella term for both the technical and artistic processes involved in improving the quantity or quality of traffic to an internet site from search engines via "natural" (unpaid) results. SEO may target different styles of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

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