The content plan is a critical part of any marketing strategy. It will help you to identify the types of content you need to create, the frequency of posting, and the channels that you are going to use. In the context of digital marketing, content is a brand's way of making its strategy tangible. Users receive information published by the brand through different communication platforms, seeking to align with them and in multiple formats: texts, images, videos, animations, games, contests, applications, etc.

The content plan will also help you to identify your target audience, what they want and how they consume content. For a successful online business, it is important to have a content plan. It is not enough to just create content and publish it on your website. You should also think about the frequency of publishing and the type of content that you are going to publish.

One of the most common questions that people ask themselves when they start an online business is how often they should publish new content. There are two main schools of thought on this topic:

- One school of thought believes that we should post new content every day, while the other believes we should post once a week or less often, depending on our audience size and needs.

- The second school of thought argues that if we post less often, our audience will be more engaged with each post we make because they won't see any posts for days or weeks at a time.

- The general rule is to use your best judgment based on your audience size and needs.

To create a successful content plan, you need to know your target audience and have a clear idea of what you want to say. You should also take into account the different types of content that you need for your business and the channels that you’ll be using.